BrandFrank
Architecting the Strategy. Winning the Win.
Bridging the gap between complex procurement and award-winning creative impact.
We architect winning bids for multi-billion-pound frameworks to designing national campaign systems that drives record-breaking engagement, we provide the "Win Logic" required for the UK’s most demanding environments.
We Are BrandFrank
We sit at the intersection of technical rigour and creative brilliance. From the evaluator’s table to the creative studio, we ensure the long game is won at every stage.
Bid and Pitch Architecture
Winning the Work
For the Bidder:
BrandFrank translate complex technical requirements into a high-scoring narrative.
We provide the "Evaluation Lens" to ensure your creative vision meets every compliance, commercial and technical hurdle.
We write compelling and clear proposals.
For public sector, we help navigate the Procurement Act 2023.
For the Buyer:
We help define the RFP criteria and evaluation frameworks. We brief for brilliance and objectively assess which agency or supplier solution actually solves your problem.
We prioritise MAT (Most Advantageous Tender) and rigorous evaluation criteria.
The Edge:
I have spent over 20 years sitting on both sides of the high-stakes pitch.
In the corporate world, as the "Buyer" - I have been the one defining the criteria, issuing the RFPs, and evaluating the agency responses. I know exactly how a buyer and the boardroom scores a bid, where the "near-miss" risks hide, and why often, creative pitches fail the technical stress test.
Brand & Campaign Strategy
Delivering the Work
The Strategy:
High-level brand positioning and campaign architecture built on behavioural science.
BrandFrank specialises in frameworks that solve complex human challenges like recruitment and national scale awareness campaigns.
We provide the Solution Architecture for your marketing. Designing the system logic, the audience data, the tech-journey, and the measurement frameworks.
Supplying the Technical Narrative that proves you can actually deliver the work. This ensures your creative vision survives the real world.
Campaign Platform Mapping:
Aligning creative, media, and tech to ensure no "leaky buckets" in the user journey.
Impact Modelling:
Building the frameworks that prove your campaign’s worth to HMT and Cabinet Office standards
The Edge:
In the creative world, I’ve been the "Architect" - designing the strategic systems that move nations. As the lead architect of the British Army’s "This is Belonging" platform, we showed that you can combine rigid government requirements with award-winning human resonance to deliver record-breaking results.
We architect the operational infrastructure for critical recruitment and transformation programmes.
From defining brand platforms for national defence to operationalising infrastructure for major government outsources, we bridge the gap between high-level strategy and deliverable bid solutions
Experienced in operating within "Official-Sensitive" environments, providing expert support during Competitive Dialogue
Operational Transition Expertise
We have a proven track record of standing up recruitment and attraction functions for high-volume, high-compliance government contracts, including the nationwide scale-up of specialised healthcare professionals for the DWP
Multidisciplinary Proposals
Our expertise extends far beyond attraction. We write for the core mechanics of a bid, including Supply Chain and Training Solutions at scale.
We author Social Value frameworks that are deeply integrated into the technical delivery model, turning a mandatory requirement into a competitive advantage
Proven Success at Scale
Members of our team led the strategic development of the British Army’s "This Is Belonging" platform - a record-breaking campaign that transformed national recruitment and earned multiple awards including IPA Effectiveness Gold.
Global Reach, Specialist Expertise
As a vetted professional of the Salentis global delivery team, we offer the agility of a specialist consultancy with the reach and resources of the world’s premier bid agency.
“Instrumental in delivering a hugely successful marketing campaign that created a significant turn round through a dynamic, novel and innovative approach.
A hugely talented, energetic and passionate professional, I have no hesitation in recommending Siobhan”
“Ably cuts through all the background noise to get straight to what is needed and nothing daunts. Siobhan engages people really well and galvanises everyone into action.
Siobhan is great. no nonsense, straight-talking, effective and massively knowledgeable. Siobhan blends a 'real' understanding of operational delivery with a clear and define strategic direction.”
“Sprinkling magic stardust is her superpower. Energising, authentic, deeply invested in her clients’ desired outcomes, strategically creative, able to think differently and help others do the same … just some of the reasons Shiv brings and creates value through her work. A true delight to work alongside too”